Here’s the Real Reason Cruise Lines Are Chasing First-Time Passengers

A couple, perhaps first-time cruisers, stands together at the railing of a ship, looking out over the ocean at sunset. The sky is colorful with pink and orange hues, and a life preserver is visible on the left side of the image. Photo by Richard Simms

Even as loyalty to a particular brand is becoming less and less valuable, cruise lines are working hard to bring first timers into the tent. There are several reasons why, but one of the biggest is one those being pursued might not be aware of. You Don’t Know What You’re Missing During a recent sailing, […]